We’re moving into the later months of 2021, and it seems like the last two years have been a whirlwind of emotions.
We’ve laughed, we’ve cried, we’ve isolated, and for some people, these last two years have had a significant impact on the way their day to day lives flow. What was once a humble industry of salesmen selling a mode of transportation has become a vast cornucopia of add on features, new innovations, fashion statements and more. Yes, it’s fair to say that the automotive industry has changed and will continue to for years to come. The real question is whether car owners, car dealerships and even those who manufacture vehicles are ready for the landscape that the automotive industry is about to become.
Read on to learn more about the trends and technologies that are shifting the gears of the automotive industry in 2021 and beyond.
The People Have Spoken: Consumer Trends of 2021
The people who have the most power over what happens next are you - the consumers in the automotive industry. Your buying choices inform what car manufacturers do next. So, here are a few consumer trends of 2021
that have spoken volumes across the world.
1. United, We Stand On Shared Mobility
Shared mobility. We’re talking about anything from Ubers and Olas to Beam Bicycles and Neuron Scooters. Sharing is caring, or so the old saying goes. In 2021, shared mobility seems like the next best thing - but the truth is, it has deep roots dating back to 1940
. In today’s day and age, people want to feel like they are making cost-effective, environmentally conscious choices in line with the current trends. If you aren’t the kind of person looking to share your ride or jump on a shared e-scooter, you might benefit from purchasing a demo car
from Springwood Mazda
. Demo cars, or ex-demos, are dealership-registered vehicles that haven’t been sold and, instead, kept on stock for test drives and staff use. They usually have very minimal kilometres and are held in near new condition. A practical choice if you’re looking for immediate car delivery, and lower sale prices!
2. The Electric Vehicle Isn’t King, Yet
There is a lot of hype these days about electric vehicles, and the truth is, there is more hype than there are sales accounted for. With uncertainty at the forefront of consumer minds, many people are opting for what’s tried and tested - the good old petrol and diesel models. With driving range, lack of charging facilities and safety among the top reasons that petrol and diesel vehicles are still the highest sellers in the automotive industry, their electric counterparts still have a long way to go, and we’re not sure they’re going to make it before the next contender emerges
. That being said, everybody is different. That’s why Springwood Mazda is proud to stock
a car for every preference - whether it’s petrol, diesel, hybrid
3. Money, Money, Money
These days, people spend a significant amount of their time researching financing options for buying a car. Convenience and flexibility are quoted as two of the most critical points for consideration across the world. Across the board, people are spending anywhere from 1 hour to over 5 hours trying to find the right car loan for them. Whether you’re looking for a car within a dealership or buying a car online, we’ve got you covered on this one. Springwood Mazda does financing that is convenient and affordable, with plenty of options available to suit your individual needs.
Driving Into The Future: Emerging Technology In the Automotive Industry
1. Self-Driving Vehicles
When we said earlier that electric vehicles might have a contender, this is one of the up-and-comers that we were referring to. The autonomous or self-driving vehicle. It is said that by 2030, autonomous cars will account for up to 15% of car sales
. That’s massive! It’s hard to predict whether the electric car will become obsolete at this point - but the companies that exclusively manufacture them will want to have a Plan B, that’s for sure! Thankfully, Mazda
has already started working on a human-centric autonomous driving system, but you can read more about that here
2. AI & Smart Car Technology
To the left of autonomous cars, there is artificial intelligence (AI) and smart car technology. The term ‘Smart Car’ used to indicate a vehicle that has cameras, sensors and plugin capabilities. In 2021, a smart car is so much more. Now, manufacturers are working on technology that will allow drivers to change the radio with a hand gesture or, better yet, create their own set of moves and functions for everything from dismissing a call to turning the windscreen wipers on. Beyond that, machine learning and AI technologies are set to allow cars to learn more about you so that your vehicle can make driving the smoothest, safest experience possible.
The automotive industry is fast becoming one of the most technologically driven and innovative industries in the world. At Springwood Mazda, our team is both ahead of the curve with our extensive knowledge and experience, along with our unparalleled service. Get in touch with our team to start the journey to your next vehicle.